Abigail Badà LLB (Hons)

Abigail leads the Wellness Practice, advising the businesses and investors shaping the wellness and consumer health sector on the leadership appointments that determine how they grow, compete and create value.

With over 15 years of retained search and leadership advisory experience, she works with private equity firms, portfolio CEOs, founder-led brands and global groups across the UK, Europe and North America, on mandates that span founder and CEO succession, board composition, market entry appointments and specialist functional hires. Her clients range from venture-backed scale-ups entering new markets to established PE-backed platforms managing significant leadership complexity.

Few search practitioners understand both the consumer and healthcare sides of wellness with equal confidence. Abigail does and that matters most in the regulated and clinical services end of the category, where the leadership profiles businesses need sit across two talent markets that most firms access separately, if at all.

Her coverage spans medical aesthetics, women’s health and femtech, nutrition and supplements, fitness and movement, mental wellbeing and the broader consumer health landscape, across the full value chain from product development through to retail, digital and regulated clinical services.

She is known for direct, considered counsel to businesses working out what they need and to individuals navigating a significant career decision. That relationship with both sides of the market is what makes her network genuinely useful on every search.

If you are making a senior appointment, building a leadership team or planning your next career move, Abigail welcomes a conversation.